More than 65% of U.S. adults use Facebook, as this platform provides and creates an excellent opportunity for you to reach your target audience apart from your website who wants to hear and learn about your business. With different types of Facebook ads, you can reach leads with a variety of advertising campaigns.
As one of the best digital marketing company in USA, we have prepared some Facebook ad types that you can use to drive more traffic and create more leads for your business. And if you don’t have any experience in running Facebook advertising campaigns, you can always rely on our digital marketing agency, who will handle your campaign for you.
1- Photo Ads
This is one of the most common Facebook ad formats where ads appear seamlessly in the user’s news feed because they look like any other content post. These ads features images, call to action and link to the landing pages or blog posts.
These types of ads are versatile and excellent options for businesses that have just started with Facebook ads as they only require a visually attractive photo and an engaging ad text. They are easy to create and in return also attract valuable traffic to your site.
2- Video Ads
They are among the most popular Facebook ad types and helps in driving more engagements and earning more conversion rates. It is also famous for delivering the most positive results.
According to the surveys conducted by our digital marketing agency in USA, we came to the conclusion that 90% of people say that videos help them make better purchase decisions. This happens because of the video which, auto-plays when the user scrolls down the page, catching their attention and stopping them from scrolling down. Further, it also encourages them to watch the ad and gets them to learn more about your business.
3- Right Column Ads
This type of ads appear on the right column of a user’s Facebook feed on the desktop featuring a photo, small description, and link to the website. These ads are proven great for brand exposure and help you to put your business in front of the interested leads and getting them to engage with your company.
4- Dynamic Product Ads
This type of ad makes shopping your product easier and dynamic by allowing you to promote your products to people who had previously showed an interest in your products. With the use of the Facebook tracking pixel, you can track the potential customers who visited specific pages on your website and showcase dynamic product ads based on how they browse your website and products they viewed. This type of ad can be set up by uploading your product catalog to Facebook's site. You just have to do this once after which these ads will continue delivering relevant product ads as long as you choose to.
5- Collection Ads
Collection ads enable you to showcase the multiple products you sell on your website by creating an immersive shopping experience which makes it easy for people to discover, browse and finally purchase your product.
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