Our Digital marketing company in US has
estimated that the experienced digital marketers understand the power of visual
content, images, and videos which dominate as one of the most engaging content
on the web. And if you look at the posts of users on Facebook, one of the most
used social media platforms, you will come to an understanding that an image
preview will get you 2.3 times more engagement than their imageless
counterparts. This is a huge difference and even the other social media
platforms are now focusing on these visual contents.
Including famous platforms like Snapchat,
Pinterest, and Instagram, all these platforms have their own niches and can be
used for marketing purposes to varying degrees. Though today our focus is on
Instagram because it has grown strongly popular in the last couple of years and
has now entered the popular culture as the social media platform for today's
youth.
According to the surveys conducted by our Top
digital marketing agency in USA, Instagram has an enormous user base that
now stands strong around 800 million users and the exciting part is that this
platform has doubled its user base in only two years. This has spread the
messages that a long term investment into establishing an Instagram brand
presence is worth the time and effort.
Our Digital marketing agency in US has
proposed some of the best approaches to reach the audience on Instagram.
1- Adapt your content to the younger audience on
Instagram
Make the best use of Instagram marketing by
creating content that fits in. You need to learn how people look at Instagram
and the content associated with it. Our Digital marketing company will
help you in describing the content that is produced and discovered on this
platform. Make your content friendly, trendy, creative, useful and exciting.
Though it will take some time in getting used to it if you have no experience
with marketing to the Instagram users. The important part is observation and
market research which will help you find the brands that are in your niche
2- Relying on User Generated Content
The users are bound to trust the other users
more than the marketers and brand on any online platforms but the real question
is how much exactly? Well, according to a study conducted by our Best
Digital marketing service in USA, we have found that the user-generated
content was more memorable and much more trustworthy.
Though there is a huge gap between the
user-generated content and the content created for marketing, one can always
rely on the community's content to improve their own engagement. In many cases,
people will allow the repost since there is no harm done and even they get a
broader reach.
3- Use location tags and the hashtags
Not just a norm on social media but these
hashtags are very important on Instagram and when combined with the location
tag, they become a part of the discovery process as the content's performance
is indirectly tied with these two tags. Our Digital marketing agency
found out that 88% of the brands use at least one hashtag on their posts,
generating more engagement on being average, while those who combined hashtags
with the location tags gained better engagement.
4- Use creativity
Competing with the user-generated content as a
brand can be quite hard and simply sharing your product photos, promotions and
other stories are not enough. You will always find creative ways to engage your
audience. All the hashtags and other factors are great but if the post is
boring or uninteresting then you won't be able to achieve great results. So
make sure that you follow major brands and see how they have used this great
tool of creativity to increase engagement.
5- Posting Consistency over Frequency
Always focus on consistency and quality as
posting multiple posts a day won't impact your engagement rate and it may
become difficult for you to keep the quality of your posts high. It is always
better to keep your audience engaged over a long period of time than losing a
big chunk of followers due to low-quality posts.
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